Anyway, I wanted to share a super fun tongue-in-cheek "press release" from Basecamp. The entire thing reads well and if you are like me, it will give you many giggles, but this is my favorite part:
In order to increase the value of the company, Basecamp has decided to stop generating revenue. “When it comes to valuation, making money is a real obstacle. Our profitability has been a real drag on our valuation,” said Mr. Fried. “Once you have profits, it’s impossible to just make stuff up. That’s why we’re switching to a ‘freeconomics’ model. We’ll give away everything for free and let the market speculate about how much money we could make if we wanted to make money. That way, the sky’s the limit!”
Sounds like a brilliant plan!