That being said, there are certainly smaller fish to fry - so to speak - first, because even the current cutting edge personalization engines (of the likes of Google) are so far from perfect. I would even say they are totally broken. A few samples from the last two weeks:
- I was on a day trip to a city in the south of our country last week. On the airport I briefly checked if it made sense to rent a car instead of jump into a taxi or bus (I was picked up in the customer's Tesla in the end...). Since then, there have been ads for car rental in that particular city all over the Internet.
- The last thing I bought on DX.com is shown me all the time, and the same applies to my last MPX.no purchase. Since I just bought these things, the ads are less relevant than ever.
- My Google Apps CRM shows up in ads for me all over the place, even if I am already using it daily.