But this post was not intended to be about backups, rather about pricing. The hours (and potential data) lost in the above transformed me from a enthusiastic evaluator to a paying user of Dropbox. Their price point of 10 dollars per month was just above my next-to-nothing threshold before, but after this near (data) death experience, 10 bucks suddenly seemed like nothing.
Micro payment (when I say micro, I mean micro - think 1-10 cents for a one time access to some content) was for a while a sort of holy grail for many in the online business. I think the hope for this type of payment patterns might be waining, but a new "next-to-nothing" paradigm has certainly emerged in app stores, such as Apple's or the Android Market for mobile devices.
Some, grumpy theorists in particular, may claim that the next-to-nothing threshold is just a special case of perceived value vs. price. That could be, but it is still an interesting one. I also think that in general, the next-to-nothing-limit can be very close to nothing for personal use, but often a bit higher for a service aimed at professional users. This is a particular challenge for the pricing structure for the launch of an exciting B2C service I am a bit involved with this spring - probably another post on that later.
One last thing: The power of really paying nothing should not be underestimated. Even if your next-to-nothing offering looks very compelling on its own, that could change very rapidly as soon as someone (such as Google, as a not quite randomly selected example) offers the same service for free...
 - If you haven't tried it, please do - it is purely great to have access to what you know is the latest version of the file both on iPad, phones, PCs and Macs -- as well as from a web based interface.