April 24, 2015

All of Facebook's growth comes from mobile

Facebook had an earnings call, and Business Insider has put together a chart showing their composition of revenue sources:
Business Insider Chart of Facebook revenues

Quite simply: Absolutely all their revenue growth the last few years comes from mobile. BI focuses on how well they have managed the transition into being mobile-centric, which is true. In any case it is stunning how important the mobile part is for Facebook in particular and ad revenue in general.

April 2, 2015

Imperfections of personalized advertising

I am pretty excited about the possibilities of blending online and physical traces to deliver more relevant content and ads. So Kjartan and the guys at Unacast are chasing a huge opportunity for sure.

That being said, there are certainly smaller fish to fry - so to speak - first, because even the current cutting edge personalization engines (of the likes of Google) are so far from perfect.  I would even say they are totally broken. A few samples from the last two weeks:

  • I was on a day trip to a city in the south of our country last week. On the airport I briefly checked if it made sense to rent a car instead of jump into a taxi or bus (I was picked up in the customer's Tesla in the end...). Since then, there have been ads for car rental in that particular city all over the Internet. 
  • The last thing I bought on DX.com is shown me all the time, and the same applies to my last MPX.no purchase. Since I just bought these things, the ads are less relevant than ever.
  • My Google Apps CRM shows up in ads for me all over the place, even if I am already using it daily.
As an engineer, I have no problem understanding that it is difficult to know what is (still) relevant for me. Some of the cases would require deep integration into ecommerce systems connected to ad platforms, and possibly raise additional privacy issues. But as it is, I would say that personalization in these cases make the ads less valuable than if they were not personalized. 

So before having my browsing of cars in the physical world affect the ads I see online, I would like to see the more basic problem fixed. Maybe the solution will come from the same provider (and I am sure it will be bought by Google) that cracks the "beacon code"?

January 7, 2015

Running like a gazelle

I am proud that my company qualified for the so called gazelle list of Norway's main business newspaper, DN, based on 2013 numbers. Today I got the physical proof in house:

Out to buy a frame! :) And then on to make our product company behind TapBookAuthor.com a gazelle in 2017!

November 18, 2014

Singapore Sling(shot)


We are continuing our internationalization efforts with TapBookAuthor.com. Most recently with participation in Innovation Norway’s Tech Incubator program at JFDI in Singapore. So for the next three weeks, I am discussing with potential partners and collaborators in the South East Asian market.

I am old (or young?) enough to be truly amazed by how global the world has become (I wrote a separate post on the practicalities of this globalization for a small firm some time ago). Tomorrow I am meeting a potential partner that contacted me about two years ago and we have done several Skype demos and project discussions in the meantime. Still - even with all our electronic tools, there is nothing like meeting face to face, so exciting day tomorrow.

If you happen to read this and are in the area and want to meet for a coffee to discuss something interesting, give me a ping (+47 91741574, sbjorneb on Skype or on local cellphone +65 9166 5766).

August 29, 2014

Five Fine Years

Today it is five years since I quit my job to run my own company as a full time gig. It is quite different from doing some product development things on the side with the employer's blessing or in addition to studying as I did back in the days... You can't be half pregnant and it is hard to be a part-time entrepreneur as well.

Even if things may not have "taken off" by some measures (and some of the first products truly never got out of the phase with a few pilot customers), I am extremely proud of what we have been able to do with TapBookAuthor.com with no external funding since 2011. All the major publishers in Norway are customers and we also have customers in exotic, and less exotic such as San Francisco and London, places all over the world.

Today I met with an author that was so inspired by our tool that she was shivering from the opportunities it opened (we are working on our business model and technology to help indie and stand-alone publisher-authors, and are running a beta program to learn more). Such experiences makes it easy to find motivation for an extra long night of working (I've had my share of such late working nights, or to paraphrase Joey from good-ol' Friends: Actually, I've had a lot of people's share!).

If you read this and are considering to do the same and start your own company, should you do it? I will not claim it is easy and I am still not quite used to the insecurity of not knowing the economical situation just a few months into the future. That being said, I can honestly say I have never regretted jumping. So I would say jump, get the experience and find out for real if it is your thing. And unlike being pregnant, there is even a way back if it should not work out for you. Good luck!

April 15, 2014

Food for conspiracy theories

So, according to the WSJ Google is buying a maker of solar-powered drones. They are also talking to other companies in the sphere (pun semi-intended, semi-working).

It would not fit very well with the mantra of "Don't do evil" for Larry to go crazy and mount guns on these drones, but even without the craziest ideas it makes me a tiny bit uneasy knowing the same company may know where I am (GPS from mobile phone) and be able to record me from a drone with extremely sharp eyes. That company better have decent privacy policies and be strict with relevant governments and agencies...

February 26, 2014

Nir the Truth

Following Facebook’s announced acquisition of WhatsApp a week ago tomorrow, many interesting discussions about valuation have popped up (my stand on this is that the defensive argument makes a lot of sense and that improving ads on Facebook is probably the primary monetization strategy, but enough on that).  Yesterday I saw a blog post from Nir Eyal, one of the guest lecturers in our TINC program, that explains what I discussed with a fellow entrepreneur the other day: While it is super cool with such an event, there is a sting of jealousy to be felt quite clearly for most of us. “I could have written the prototype for this in a weekend and done many things better”[1].

It does not feel fair. What Nir basically points out, is that you will be happy with your car (or salary) until you learn the neighbor’s is better, or if you are a monkey in an experiment a piece of cucumber is a nice treat until your mate gets something nicer, like a grape. Then no way you are going to keep working for just a cucumber slice!

I have a personal experience to share, that is somewhat related to these types of feelings as well. I experienced my first “liquidity event” quite early, about 23 years old and still in university I got about 1% of a company as compensation for going the extra mile and working several nights to land a fixed price project, even delivering some interesting features like social scoring of the stock forum that was part of the service.

This company was sold (at 1/10 of the estimated price when discussions begun, one dotcom-crash in between…). Looking back, it feels somewhat like pocket money[2] - but at the time it was both significant in economic terms for me as a student, but not least it gave me a taste of what might even be an important reason for me being an entrepreneur today.

But my point is this: I remember how happy I was about the reward at the time. That is, until I learned that someone else in my university had earned more by just selling a domain (they had it by chance, same abbreviation as a bigger brand). On all my available scales, at the time at least, my effort was bigger, so it did just not feel fair! Like Nir points out, such feelings might have helped during earlier phases of evolution, but it does not help us being sympathetic (or happy!) right now.

Anyway, my personal cure to this is to always ask myself the question “if there is never an exit, will it still have been worthwhile?”. As long as work is fun[3] and meaningful from day-to-day and the economics work out somehow, I can easily live with not being acquired for heaps of money - even as we try to become “venture worthy” I will not let go of this. Then it is also easier to honestly admire other people’s success and just hope that some day a smaller scale version awaits you, knowing you are still good even if that is not the case.

[1] - Most people realize there are subtle details in focusing on such a narrow area, not least to viral growth and adoption, but there is of course some truth to it. You need luck and timing, in addition to gut feeling, dedication and hard work. Having worked a lot with scaling web apps, I think the engineering effort to scale to this level with such a limited team size sounds impressive - even if also this aspect in theory sounds like “easy” to scale since traffic (minus large group broadcasts) is very easy to partition.

[2] - Inflation adjusted, we are talking about maybe two months of my current salary. Now this may also show that we have decent salaries in Norway (but high taxes), but try measuring it in beers out on town. My best estimate for that is that it would have covered maybe 900 pints of beer in a bar. :-) If it had happened the months before at 10X the price, I could at least have been pretty beer-soaked in the rest of my student days...

[3] - A slightly tongue-in-cheek test that is in fact useful in practice for evaluating many options such as projects, features and partners is: It is either "no" or "hell yeah".